Shopify customer-specific pricing means one group of buyers sees its own agreed price on the product page and pays exactly that price at checkout, while everyone else keeps seeing retail. This video shows how a customer group, its tag and one pricing rule give a Gold buyer $32.00 on a $40 product. It also shows which rule wins when a buyer matches more than one: the most specific rule first, then the better price, then the priority number.
Full guide: Shopify Customer-Specific Pricing by Tag or Group
Transcript
Different prices for different buyers
Different wholesale buyers need different prices. Here is how to price each buyer group with customer tags, and how to know which rule wins.
Customer groups and tags
A customer group is a named tier with its own tag. Add customers to it, and the app applies the tag to each member's Shopify account.
From a group to a price
A rule then prices that tag. Here it is 20 percent off for b2b-gold. Retail is $40, and a Gold buyer sees $32.00 on the product page and pays the same at checkout.
The rule editor
Every rule answers three questions: who gets it, on which products, and how much. Set Customer eligibility to Customer tags and type the tag. Use lowercase tags with no spaces. The discount can be Percent off, Amount off or Fixed price.
A four-tier price list
A common start is four tiers: Bronze, Silver, Gold and Diamond, at 5, 10, 20 and 30 percent off. On a $40 product, buyers pay $38, $36, $32 and $28.
Which rule wins
A Gold buyer matches two rules: 15 percent off for all customers, and 20 percent off for b2b-gold. The app decides in three steps. First, the most specific rule wins: a tag rule is more specific than an all-customers rule. Second, when rules are equally specific, the lower price wins. Third, the priority number, only as the final tie-break. So the Gold buyer pays $32.00, not $34.00.
Test it as a buyer
Before you tell buyers, sign in as a tagged test customer. Check a product page, then go to checkout. The same price should apply, with no code.
The full guide
Read the full guide at nileva.net/shopify-customer-specific-pricing. It also covers variant prices and Shopify's native B2B catalogs. Give each wholesale tier its own price with B2B Wholesale Pricing from Nileva.